The SendSawa Blog
Stories for sellers
who mean business.
Tips, playbooks, and real talk for Nigerian sellers growing on WhatsApp and beyond.
Money
A 10% discount costs you 30% of your profit. Here is how to give one anyway
A discount comes out of your profit, not your price, which is why sellers run a sale and still finish the month down. Here is what each percentage really costs, and which of the four offers to switch on.
29 Aug 20268 min read
Growth
Going viral is not the win. It’s the test.
Viral views aren’t sales. Here’s why most sellers leak money after a viral moment—and the simple setup that captures demand while attention is still hot.
7 Jul 20266 min read
Growth
The Repeat-Buyer Leak
You’re not losing repeat sales to better products—you’re losing them because customers can’t find you again. Here’s the math and the simple fix: one link they can always return to.
6 Jul 20266 min read
Money
Why Taking Orders in Your DMs Is Costing You More Than You Think
Every order you take in your DMs is quietly bleeding your business. Here's the real math and what to do about it.
2 Jul 20266 min read