The SendSawa Blog
Stories for sellers
who mean business.
Tips, playbooks, and real talk for Nigerian sellers growing on WhatsApp and beyond.
Growth
7 best apps for selling on Instagram in Nigeria
Instagram has no checkout in Nigeria, so you need a second app to take the order. 7 options compared on price, fees and how buyers pay.
7 Oct 20266 min read
Money
7 free e-commerce website builders in Nigeria
Some free store builders take a cut of every sale, and some cannot take payment at all. 7 free plans compared on what they really cost you.
7 Oct 20266 min read
Growth
7 best link in bio tools for Nigerian sellers
Linktree and Beacons charge in dollars and take up to 12% of sales. 7 bio link tools compared for Nigerian sellers who want orders.
7 Oct 20266 min read
Money
8 best online store builders in Nigeria
8 store builders compared on monthly price, cut per sale and setup time for Nigerian sellers, and which one fits how you sell.
7 Oct 20267 min read
Operations
7 best tools for selling on WhatsApp in Nigeria
WhatsApp Business is free but cannot take payment in Nigeria. 7 tools that close the gap, compared on price, payment and order tracking.
7 Oct 20266 min read
Money
Is Bumpa worth it? Work out your cost per order first
Divide what you pay Bumpa by the orders you get. If each order costs you hundreds of naira, here is what a cheaper, pay-monthly store gives you instead.
9 Sept 20263 min read
Growth
SendSawa, a better alternative to Bumpa for WhatsApp sellers
Selling on WhatsApp or Instagram? SendSawa is live in 5 minutes, takes 0% of your sales, and costs ₦5,000 a month with no quarter paid up front.
9 Sept 20265 min read
Operations
SendSawa, a full-store alternative to Paystack Storefront
Paystack Storefront is a product list with a checkout. SendSawa adds stock counts, a cart, your brand and an order list, free for 10 products, 0% fees.
9 Sept 20264 min read
Money
SendSawa, a 0% fee alternative to Selar for physical goods
Selar takes 4% + ₦50 from every naira sale. SendSawa is a flat ₦5,000 a month with nothing taken from sales, and it is built for goods you pack and send.
9 Sept 20264 min read
Money
SendSawa, a naira-priced alternative to Shopify
In Nigeria, Shopify costs dollars, an extra 2% per order and a paid setup. SendSawa is ₦5,000 a month, 0% per order, and live in about 5 minutes.
9 Sept 20264 min read
Money
A 10% discount costs you 30% of your profit. Here is how to give one anyway
A discount comes out of your profit, not your price, which is why sellers run a sale and still finish the month down. Here is what each percentage really costs, and which of the four offers to switch on.
29 Aug 20268 min read
Growth
Going viral is not the win. It’s the test.
Viral views aren’t sales. Here’s why most sellers leak money after a viral moment—and the simple setup that captures demand while attention is still hot.
7 Jul 20266 min read
Growth
The Repeat-Buyer Leak
You’re not losing repeat sales to better products—you’re losing them because customers can’t find you again. Here’s the math and the simple fix: one link they can always return to.
6 Jul 20266 min read
Money
Why Taking Orders in Your DMs Is Costing You More Than You Think
Every order you take in your DMs is quietly bleeding your business. Here's the real math and what to do about it.
2 Jul 20266 min read