Disclosure: SendSawa is our product, and we ranked it first.
Most link in bio tools were built for creators with ten places to send you. A seller needs one place, and it needs to take payment. A page of buttons that sends a buyer to a second page, then to your DMs, loses people at every tap.
If you sell physical goods to buyers in Nigeria, your bio link should be your store. SendSawa is a store built to sit in your bio, so it is first here. If you are a creator with a podcast, a YouTube channel and a course, Linktree or Beacons fits better.
What is a link in bio tool?
Instagram and TikTok give you one main link in your profile. A link in bio tool turns that one link into a page, usually a list of buttons for your other pages, and sometimes a place to sell.
For a seller, the question is how many taps stand between "I want this" and "I have paid". Every extra tap costs you buyers.
What sellers should look for in a bio link
- Products and prices on the first page. Not a button that leads to them.
- Payment in naira by card and bank transfer.
- No cut of your sales. Several bio tools keep a percentage when you sell.
- A way to reach you. A WhatsApp button for buyers who want to ask first.
Link in bio tools compared for Nigerian sellers
| Cost to start | Cut of your sales | Priced in | Built for | |
|---|---|---|---|---|
| SendSawa | ₦0 | 0% | Naira | Physical products |
| Linktree | $0 | 12% free, 9% on Starter and Pro | Dollars | Creators |
| Beacons | $0 | 9% on Free and Creator | Dollars | Creators |
| Selar | ₦0 | About 4% + ₦50 | Naira | Digital products |
| Bumpa | ₦0, paid from ₦15,000/quarter | 0% | Naira | Shops with staff |
| Paystack Storefront | ₦0 | Paystack's payment fee | Naira | A few products |
| WhatsApp link | ₦0 | 0% | Free | Chatting |
Checked October 2026.
1. SendSawa: best bio link for selling physical products
Your SendSawa link opens straight onto your products: photos, naira prices and Add to Cart buttons. Buyers pick a size or colour and pay by card or bank transfer. Your Instagram, TikTok and Chat on WhatsApp buttons sit at the top, so the store also does the job of a link page.
What it costs. Free for 10 products, no time limit. Growth is ₦5,000 a month, or ₦4,000 a month paid yearly. SendSawa takes 0% of your sales.
Where it falls short. You cannot add a long list of outside links like a creator page can, and it does not sell downloads.
2. Linktree: best for creators with many links
Linktree is the best-known bio link. It looks clean and works everywhere.
What it costs. Free, Starter at $8 a month ($6 paid yearly), Pro at $15 a month ($12 paid yearly), and Premium at $35 a month. If you sell through Linktree, it keeps 12% on the free plan and 9% on Starter and Pro. Premium removes the fee.
Where it falls short. It is a list of links first. Billing in dollars means the price moves with the exchange rate.
Pick it if your bio needs to point to many places and selling is a side job.
3. Beacons: best for creators who sell digital products
Beacons is a bio link with a store, media kit and email tools for creators.
What it costs. Free, Creator at $10 a month, Creator Plus at $30 and Creator Max at $90. Free and Creator keep a 9% seller fee; the higher plans do not.
Pick it if you are an influencer selling presets, guides or brand deals.
4. Selar: best naira bio link for courses and ebooks
Selar is priced in naira and handles file delivery, so a coach or teacher can put it in their bio.
What it costs. About 4% + ₦50 per naira sale, on free and paid plans.
Pick it if what you sell is downloaded.
5. Bumpa: best for sellers with a physical shop
Bumpa's website can go in your bio, with a point of sale and staff accounts behind it.
What it costs. Free Basic plan, then ₦15,000 a quarter. No monthly option.
Pick it if you also sell in person.
6. Paystack Storefront: best free bio link for a few items
A free product list with a checkout, from your Paystack account.
What it costs. Free. Paystack's payment fee applies to each sale.
Where it falls short. No stock counts and plain branding.
7. A WhatsApp link: best free option if you only sell in chat
A wa.me link with your number opens a chat with you in one tap. Many Nigerian sellers use nothing else.
What it costs. Nothing.
Where it falls short. Every buyer becomes a chat you have to answer before they can pay.
How we ranked these bio link tools
We ranked by the number of taps from bio to payment and the cost per sale for a Nigerian seller of physical goods. For creators, Linktree and Beacons are the better fit.
Questions sellers ask about link in bio tools
What is the best link in bio for small businesses in Nigeria?
For businesses selling physical goods, we think SendSawa. Your products and prices open straight from your bio, and it takes 0% of sales.
Is Linktree free in Nigeria?
Linktree has a free plan, but it keeps 12% when you sell through it, and paid plans are billed in US dollars.
Can I use a store link instead of Linktree?
Yes. If most people tap your bio link to buy, a store link saves them a tap. Put your other links, like WhatsApp and TikTok, on the store itself.
How do I add a link to my Instagram bio?
Go to your profile, tap Edit profile, then Links, and add your link. Keep the one that sells at the top.
Count the taps in your bio
Open your own bio link on your phone and count the taps it takes to pay for one product. If it is more than three, try a store link. SendSawa's free plan takes about 5 minutes to set up.
